Five Sky Rocket Social Media Strategies
F How To Skyrocket Your Social Media Strategy In Just 5 Simple Ways Once upon a time, social media was just used as a way to hang-out with friends. And, nowadays it becomes the most supportive tool for businesses to improve customer engagement, website traffic, and boosted sales. So, are you giving enough time and essential resources into your social media marketing strategy? Leveraging the power of social media can make significant improvements in your sales volume and profitability. Let’s look at five proven tips that can dramatically improve your social media strategies and make your marketing life more comfortable. 1. Teach Customer Something New: As per the study, customers generally access social media links to discover new products, services, discounts, sales, offers, or something new. Thus, it is a primary responsibility of a marketer to make posts that teach consumers something new, entertain, and inspire them. Customers want posts that showcase new products or services, tell a story, showcase a company’s offerings, happenings, and personality. So, try to align better your social media content strategy with what your potential consumers want. 2. Don’t Overlap Engagement With Sharing: What social media marketers are finding the most challenging is how to bring the customer’s engagement and ROI. The reason why they lack in this aspect is that they don’t have detailed knowledge of what type of content their prospective customers will like to engage with instead of share. In this table, you’ll find what type of content will bring more customer engagement than sharing Type Of Content Percentage (Engagement Over Share) Storytelling 31% Entertaining brand 13% Deals & Promotions 24% Showcasing New Products 50% Employee Advocacy 150% Company Personality, Offerings, And Happenings 90% Check out what sort of content you’re optimizing and where you’re lacking. Make sure that you provide content in the language and format easily understood by the targeted customers. For example, if you’re trying to reach Tamil audience but don’t have any knowledge of this jargon, then get accurate native Tamil translation services to let your post content translated in the language of the audience. This will not just make the content readable for the users, but also create an excellent reputation for your efforts of removing the language differences. 3. Video Content: Video content is the trendy and interactive content that immediately draws the viewers’ attention. Considered as the “king of content,” video is a must to enhance your social media engagement. The survey report has proved that consumers prefer inspiring, informative, polished, short, and entertaining videos. So, use quality and relevant brand video as the main ingredient for your social media marketing strategy to drive more traffic and take your business to the peak. 4. Invest In Influencer Marketing: About 95% of marketers find micro-influencer marketing highly useful to reach social media users. Partner with social media & brand influencers and develop a long-term relationship by liking, sharing, and commenting on their posts. Sponsored content created by these reliable micro-influencers will help to build connections with potential audiences and boost your brand followers. 5. Gratify Your Potential Customers: It was only a few years ago when users call a customer service number to get solution of their problems. Today, they prefer conveying the questions and queries through social media channel of a brand. So, include customer service into your social media marketing strategy, address their complaints and issues to give them supportive hands, and build trust. Numbers of marketers are relying on the popular hashtags and emojis to take the best advantage of crowded channels such as Facebook, Instagram, Twitter, etc. If you don’t want yourself to stay behind your rivals, then work upon these five sophisticated social media tips to express a specific worldview that create more brand awareness, drive massive customers traffic, new business, and delights followers. Contact us for a free quote: kishore@sparkinfosys.com
